Top 5 Virtual Fitness Programs on Android in Denmark - Q4 2022

Throughout Q4 2022, the top 5 virtual fitness programs on Android in Denmark showcased varied performance in terms of weekly downloads, revenue, and active users.

Strava: Run, Bike, Hike had a notable quarter with weekly revenue peaking at approximately $3.4K at the end of September. Revenue saw fluctuations, with a low of around $1.5K at the end of October and a rise to nearly $3K in the final week of December. Weekly downloads were relatively stable, ranging from 148 to 359, with a significant uptick in the last week of December. Active users started at around 12.3K, dipped to about 9.7K mid-December, and returned to approximately 12.3K by the end of the quarter.

Fitbit experienced a steady weekly revenue, beginning at about $1.2K and closing the quarter at approximately $1.6K. Weekly downloads spiked mid-December with 512 downloads but mostly hovered around the 100-150 range. Active users remained fairly constant, starting at 8.2K and ending the quarter at the same level, despite minor fluctuations.

AllTrails: Hike, Bike & Run saw its highest weekly revenue of around $760 in late October, with the lowest point at $219 in mid-December. Downloads were highest in mid-October with 964, while active users peaked at approximately 4.5K in the same period. However, there was a noticeable decline in active users towards the end of the quarter, ending at around 3.4K.

Geocaching® showed a consistent performance in weekly revenue, peaking at about $588 in mid-October and concluding the quarter at $487. Downloads were highest in mid-October with 368, while active users peaked at 1.2K around the same period. Active users saw a slight decline towards the end of December, stabilizing at around 848.

Map My Run by Under Armour had a varied quarter with revenue peaking at $775 in late November. Downloads fluctuated, peaking at 118 in mid-October and generally staying below 100 for most of the quarter. Active users remained relatively stable, starting at 2K and ending the quarter slightly below that mark.

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